The normally excellent Brewdog have teamed up with lads mag Front to make possibly the worlds tackiest beer. A posting briefly appeared on their website last night announcing the launch of FRONT brew.
You'd have to be a tit to drink this?
The innovative range of beers Brewdog make and their ability to market them successfully have been a very welcome addition to British brewing but they seem to have lost it with this one.
You can read about it on the Front magazine webiste here.
It's a proper gents lager though!
ReplyDeleteI hope this doesn't taste of anything because if it does then most FRONT readers will kick off, start swearing and then beat up something.
ReplyDeleteGimmicky or not, there is a certain appeal to the label ;)
All I can say Ed is that lets hope Melissa Cole doesnt find out. She may possibly dis-own them.
ReplyDeleteHi Ed,
ReplyDeleteAt FRONT we do our best to encourage our readers to drink British beer, and from independent brewers. Hopefully teaming up with such a great company like BrewDog will convince some of them to ditch mass produced lager in favour of something cooler and tastier.
That's hardly a bad thing is it now?
All the best,
Joe
Editor.