Designing a beer

Working as a brewer I sometimes get asked how I come up with the recipes for new beers. So here's how I designed our stout:

First there was the extensive field research into existing beers of that style to see what sort of taste I'm after.

Then I used my detailed knowledge and extensive training on the materials used in making beer to have a brain storming session on which ingredients to use :

Next I reviewed the brewing literature:

Then I performed a series of complex calculations regarding the strength, bitterness and colour:

After that it was time to give it a go. And there you have it:

Lovely!