Brewdog's latest labelling spat has got me thinking. When Jody Scheckter had a run in with the Portman group he stuck to his guns...and got his beer pulled from supermarkets at considerable cost to himself.
Will Brewdog do the same or are they just blustering and will quietly cave in?
Place your bets now!
I'd guess that they must be prepared to do without the supermarket trade if the supermarkets don't join them in facing off the Portman Group -- too confident a response otherwise.
ReplyDelete(Said an analyst from Jane's Defence Weekly after analysing footage smuggled out of Aberdeenshire.)
I can see no reason why the supermarkets would turn against the Portman group.
Deletewhat will brewdog do next?
ReplyDeleteerm, sell up to molson coors? this is just a price haggle.
They've capitulated every other time have they not...?
ReplyDeleteAfter all the bluster I believe that's is indeed the case.
Delete+1 Cookie
ReplyDeleteWell the ruling applies only to Dead Pony Club. Maybe that's a beer that they already see as having no major future?
ReplyDeleteOr they could just brew it now and then for their own sales? More than one way to skin this cat.