As a brewery once again turns to crowd funding I ask myself have we reached peak geek?
Once an unwanted byproduct of the fermentation industry advances in brewing science have shown that beer geeks can be used to fuel previously unseen rates of brewery expansion. The rapid exploitation of this new source of funding has allowed craft brewers to strike it rich.
But are finite geek reserves being drained at an unsustainable rate? Will future generations of brewers curse their geek guzzling predecessors as they desperately search for renewable funding sources?
Beer geek's wallets are being sucked dry at a rate faster than they are replenished. As this once unused resource has become the driving force for craft brewery expansion serious questions need to be asked about how long this can continue. With only a finite number of beer geeks available to be tapped into breweries will have to search further and further afield to find more difficult to exploit geeks. There surely must come a point when peak geek is reached and future returns will only diminish. Maybe then brewers seeking funding will have to sell more than snake oil.