After listening to the soft hitting interview on Radio 4 and reading capitalist brewery owner James Watt's humblebrag about his 10 biggest mistakes I got to wondering what are really Brewdog's 10 biggest mistakes?
I was an early fan of Brewdog, back in the day when I had to go to specialist beer shops to find their beers. I can remember when they first got a beer in a supermarket and I've watched their growth ever since. Having said that, I also went off Brewdog early on, once I realised they were twats.
What first pissed me off can't really be called one of their biggest mistakes, as they've done very well out of it, but selling off a very small part of their company to their fans, and then selling off a larger chunk at a lower price to venture capitalists seemed an incredibly cynical move.
Having tits on a beer bottle was definitely a mistake though, as it rapidly vanished from their website:
I don't remember them getting much flak for it, perhaps because they managed to hide it so quickly. But then I don't remember them getting much flak for this one either: