Monday 28 December 2015

The Craft Beer "revolution": business as usual

A thread about Brewdog's marketing over on Urban75 caught my eye recently. The original poster is not keen, as you can tell by the thread title: "BrewDog: yet another hip company using 'rebel' language to sell its stuff". It can't be denied that Brewdog's marketing has been very successful though. A link posted on the thread offers some insight into this. It's a long article, so I've copied and pasted some choice quotes that someone culled from it. Despite being written back in the 90s it still seems relevant when it makes the case that the image of the rebel is the mainstream way in which businesses present themselves.

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