Saturday 16 October 2010

A small experiment

The general consensus seems to be that if marketing annoys you don't buy the product. Pretty straight forward you'd have thought. But I remember reading on Zak Avery's blog that when it comes to Brewdog resistance is useless.

So I decided to test this hypothesis when I was in Sainsbury's:




The evidence is that Brewdog can in fact be resisted, so it's no more Punk IPA for me until the stupid tags have gone.

5 comments:

  1. This comment has been removed by the author.

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  2. Incidentally, it's funny that brewdog is on the floor, but you picked Bengal Lancer right off the "eyeline".

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  3. I think the tags are amusing. Cutting off your nose to spite your face department here.

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  4. Not realy, I've got so much beer in stock that not buying any Punk IPA for a while is only for the best.

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  5. Right on Ed. It's not as if Punk Hype is actually all that good. It's OK, but there's plenty at least as nice.

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