I really don't know what to make of it, but nautical themed cartoons aren't what I look for when I'm after malt. I don't need each malt type to be given a themed brand either, but UK figures for the malt analyses would be nice.
Paul's Malt were once a big British maltster, before being sold to Irish agricultural company Greencore who sold them on again to multi-national malting company Boortmalt. Reviving the Paul's brand looks like how they're hoping to sell to craft brewers. That and nautical themed cartoons obviously.
Still, as Paul's Malt has been revived how about reviving the Paul's Brewing Room Book? It contained a lot of useful information which would be handy for craft brewers.
