Monday, 10 March 2014

Ale sales soar

There's an interesting bit of news in the latest issue of the IBD magazine:

"The Off Licence News reports a 'catastrophic' fall in sales of standard lager and that ale accounted for 30% of total beer sales in the last quarter of 2013 against the usual share of 15%. Marstons sold 40% less standard lager and cream flow T-bar ales like John Smiths and Worthington lost 15%. Looks like a major resstructuring is going on and the big boys are sure to react."

Some striking statistics, it will be interesting to see if the trend does continue.

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