First I was very surprised to see that the term ‘drinkability’ seems to have
been coined by a Brazilian PhD student, Rubens Mattos, as recently as 2004. Apparently it caused a lot of excitement in the brewing industry and lead to the symposium. In the introduction to Mattos's paper on drinkability he said:
He was at the symposium in 2006 where he defined drinkability as:“a beer that has good drinkability is one that invites the drinker to another glass.”
“a measure of how enjoyable and attractive a beer is in order to be consumed in large quantities”.
The
large quantities part is important, and many a beer nerds seems to
confuse ‘drinkability’ with enjoyability, and consider any beer they
like to be drinkable. Mattos considers drinkability to be:
“ a characteristic that prevents consumers from being satiated even when large volumes have been consumed.”
In
more detail (he was doing a PhD after all) Mattos considers
drinkability to be composed of four factors: sensory and cognitive
effects, and post-ingestive and post-absorptive responses.
The
next up at the symposium was, David Thompson, who spoke on the
psychology of drinking. He equated drinkability with sessionability (it
would seem the term ‘sessionability’ was in use already). Sessionability
was defined as:
“asking the barman, ‘same again, please’”
Again, the consumption of volume is clearly important so those of you that say Imperial Russian Stouts have great drinkability, or that you can session Double IPAs, you're wrong.
Keith Greenhoff from a market research company also equated drinkability with sessionability when he spoke and his definition was:
“an absence of characteristics limiting consumption in volume, making it easy to drink.”
These
characteristics included high carbonation, increasing bitterness and
excessive sweetness. A definite point there for those that say cask beer has
the greatest drinkability, with high carbonation being a negative
factor.
A more positive drinkability definition was given by another student Katrin Mathmann as:
“drinkability means the drink agrees with the consumer and encourages the consumer to keep on drinking.”
There's perhaps not a dictionary definition from the symposium. But I think the key points are covered, and it's clear that serving beer as god intented, without extraneous carbon dioxide, gives the best drinkability.
I personally equate drinkability with "moreish". Yesterday, for instance, I drank a half litre bottle of a 17° plato DIPA, after finishing it, my only regret was not having another bottle right away because I would have loved to drink it. That sensation is, to me, the definition of drinkability--wanting to have another round of the same
ReplyDeleteThat does fit in with how some of the people defined it, but others were definitely keen to include volume as well.
ReplyDeleteJohn Kimmich has some interesting views on drinkability...
ReplyDeleteHmmm...either that's maximum drinkability is beer straight from the can or on draught in 'Spoons.
ReplyDelete"drinkability" is way older than 2004.
ReplyDeleteThis from 1985
Good work! I thought 2004 sounded too recent.
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